Godfrey’s Flower
Over the last year or so I’ve started providing Story Architecture and Experience Design services to brands, agencies and studios. I’ve had the pleasure of working on some amazing projects. One such project launched this past week at the Sundance Film Festival. Together with the Coca Cola company, McCann-Erickson and Mirada Studios, I helped to create and design a rich collaborative storyworld entitled Godfrey’s Flower. The project is a dynamic storytelling project that embraces the Coca Cola company’s Content 2020 initiative. Here’s what Fast Company had to say about the collaboration.
A description of the project from the Godfrey site.
Godfrey’s Flower is a dynamic storytelling project, curated by The Coca-Cola Company, McCann-Erickson, and Mirada Studios. Premiering at Sundance within the New Frontier program, Godfrey’s Flower will push the boundaries of classic narrative tradition and explore the outer edges on how stories could be well told, in an era where technology is evolving the way we all connect to each other.